The sign can be seen on the I-5 and 28th Street in Barrio Logan.
A Southern California millionaire has made his request to Santa loud and clear, and very public.
Marc Paskin, 62, purchased a billboard in the San Diego neighborhood of Barrio Logan that declares, "All I Want for Christmas is a Latina Girlfriend."
The outdoor ad also shows a picture of Paskin's smiling face next to a photo of a wishlist, accompanied by his email address.
Paskin, a La Jolla real estate investor, was featured on an episode of "Secret Millionaire" last year when he spent a week living on less than $50 a day.
According to "Secret Millionaire," Paskin has donated $125,000 to Detroit families in need in last year's episode.
He's also given more than $1 million to the UC San Diego Shiley Eye Center, which helps patients regain their sight.
Paskin lost his wife to diabetes and since then has felt compelled to help others in need, according to UCSD.
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